Thursday, 7 November 2013

Movie names - Part of marketing

Whilst looking at what makes an effective marketing campaign for a movie, I looked at different movie names and deconstructed ideas that came to mind just by knowing the name of the movie.

Chariot of Fire: 
- Action
- Historical
- Gladiators

The Amazing Spiderman: 
- Comic book hero - well known
- Thriller/action

The Borne Legacy:
- Action
- About a legacy, reputation that's left behind
- Powerful

Frankenweenee: 
- Playing on the name 'Frankenstein'
- Comedy
- Children's movie

The Monk:
- Having a moral ending
- Passing a message
- Religion/religious view points created or conveyed

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