Claude Levi - Strauss - Binary Opposition

Claude Levi - Strauss was an European academic thinker from the mid 20th century who suggested the theory of Binary Oppositions. He said that all narratives had to be driven forwards by conflict that was caused by a series of opposing forces.

Here I've created a flow chart to help convey what Claude Levi - Strauss said about Binary Opposition:

When construction a story line for our horror trailers, it will be important to think of the two binary oppositions that will drive our narrative forwards. This theory is quite simply and straight forwards but vital to remember.